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SEJ Today: Tracking Google Knowledge Graph Algorithm Updates & Volatility

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Thursday, March 11, 2021

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SEO

Tracking Google Knowledge Graph Algorithm Updates & Volatility

By Jason Barnard

Like the core algorithm, Google's Knowledge Graph periodically updates.

But little has been known about how, when, and what it means — until now.

I believe these updates consist of three things:

My company, Kalicube, has been tracking Google's Knowledge Graph both through the API and through knowledge panels for several years.

When I wrote about The Budapest Update' in 2019, for example, I had seen a massive increase in confidence scores. Nothing that seismic on the scores has happened since.

A recent study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. Here's how advertisers can do better.

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We're More than Your Source for SEO & Digital News

By ShopSEJ

Are you looking for fresh, new leads to fill your sales pipeline? If your goal is to reach SEO and marketing professionals, let's talk about advertising with us. We'll help you find the most effective advertising options that drive results.Promoting your brand has never been this easy, or fun!

Digital Advertising, News

Google May Have to Negotiate Payment for US News Publishers

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Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes.

YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here's what you need to know.

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What (Not) to Include in Your Agency's SEO Reports

By SEOMonitor

Are your SEO reports overwhelming instead of informative? Make sure clients understand how you're moving the needle with a better agency reporting process.

Digital Advertising, YouTube

How to Make Video Ads on a Budget with YouTube Video Builder

By Pauline Jakober

Video advertising is an easy target for budget cuts because many advertisers think it's too costly—but YouTube Ads production doesn't have to be so pricey.

Enterprise SEO, Marketing Analytics

How Enterprise Search + Business Intelligence Reveal Market Pulse

By Lemuel Park

It's important to keep a pulse on the market and be prepared for new conditions in an instant. Business intelligence can help search with that.

Bing Webmaster Tools may be one of the most overlooked items in an SEO's toolbox. Not only can you submit your site via Bing to […]

Content Marketing, SEO

7 Things Journalists Need to Know About Editorial SEO

By Elizabeth Lefelstein

Learning the basics of SEO can help journalists enjoy a wider audience for their articles and support the editorial team's goals. Here's how.

Paid Search

The Magic Wheel of PPC Automation Optimization

By Kirk Williams

Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here's how to do it right.

Digital Marketing Job of the Day

Supervisor, SEM & Emerging Media

CMI Media Group and Compas,   New York, NY, USA,




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