 Content Marketing, Digital Experience By Viola Eva We all have them: These SEO articles that bring in a majority of our traffic but never convert. SEO professionals joke about Hubspot's articles, like the one about the shrug emoji. Or how about the one about writing a resignation letter? While these articles rank in the top three and bring thousands of visitors every month, the conversion to marketing automation software and CRM is probably poor. And so with these articles comes a focus on vanity metrics. Yes, even organic traffic can be vanity if the traffic is not qualified. | |
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International Search, SEO By Thomas Bogh | | International SEO professionals must adjust to constant algorithm updates affecting countries in different ways. Here's how to prioritize your roadmap. | |
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Sponsored By CailRail CallRail can turn data into action. Learn which sources are driving calls with Call Tracking. Shine a light on your lead's online footprint with Form Tracking. Optimize your ad spend and messaging with Conversation Intelligence. And keep track of it all with Lead Center. Claim your 14-day free trial today. | |
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Careers & Education, LinkedIn By Matt Southern | | LinkedIn data reveals the top 15 in-demand jobs in 2021 and the most important skills needed for each position. | |
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News, WordPress By Roger Montti | | WordPress announced it's seeking feedback on dropping Internet Explorer 11 support to gain considerable improvements to performance and development | |
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Sponsored By SEOMonitor Choosing the right clients for your SEO agency is crucial for long-term growth. SEOMonitor shares five ways to approach the lead qualification process. | |
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Careers & Education, SEO By Veronica Falzone | | When bringing new team members onboard, providing them an SEO training program tailored to their experience level can ensure their success—and yours. | |
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Digital Experience, News By Rebekah Dunne | | Survey reveals American's most and least trusted digital platforms. It also unveils some alarming insights into how users think Google operates. | |
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News, SEO By Roger Montti | | Google announced that in general, Page Speed scores will all rise as of March 3rd, 2021. | |
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Digital Advertising, News By Matt Southern | | Google assures users it will not replace third-party cookies with with an alternative solution that tracks users' web activity. | |
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News, Tools By Matt Southern | | Google Search Console's new crawl stats report is thoroughly explained by Search Advocate Daniel Waisberg in a new training video. | |
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