 News, Paid Search By Amy Bishop Beginning this month, Advertisers may see ad suggestions to be auto-applied on the recommendations tab. Microsoft Advertising's auto-apply ad suggestions will be similar to Google's auto-applied ad suggestions, known initially as "Ads Added by AdWords", which launched in 2017. Microsoft notes that ad copywriting can be complex and time-consuming. The goal is for auto-apply ad suggestions to boost performance and to save time for advertisers. Microsoft's internal data indicates that ad groups with more than one ad can get up to 15% more clicks than those with only one ad. Microsoft's auto-apply suggestions will help advertisers identify the ad groups that appear to have the highest potential for better performance and automatically create new ads within those ad groups. Advertisers can choose to opt-out within the account settings. When Microsoft Advertising identifies an ad group that could be improved with additional ads, it creates suggested ads designed for that ad group. | |
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Search Podcast By Brent Csutoras | | Amy & Loren will be answering questions from Amy's eSummit's PPC Master Class, which can be viewed here : https://www.searchenginejournal.com/presentations/ Here is the entire transcript […] | |
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Content Marketing, SEO By Lily Ray | | Google's new features open up opportunities for visibility. Here's how to optimize your content for Google News, Top Stories & Discover. | |
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Local Search, News By Roger Montti | | Expanded partnership with Google integrates Google My Business. Makes Wix a stronger presence in local search | |
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Sponsored By SEOMonitor Are you effectively communicating your proposed SEO campaign's value? Help potential clients decide if the ROI is worth it with reliable forecasting. | |
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International Search, SEO By Dan Taylor | | Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here. | |
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Digital Advertising, Paid Search By Elizabeth Marsten | | Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Here's what you need to know about Instacart advertising. | |
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News, SEO By Roger Montti | | Google offers convincing evidence that claims surrounding "zero click" searches are erroneous | |
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Local Search, News By Matt Southern | | A new, free tool for SEOs tracks what percentage of Google search results pages in the US contain local packs. | |
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News, Paid Search By Amy Bishop | | Microsoft Ads identified an increase in policy-breaking behavior. Here's what caused it, what they're doing about it, and how you can help. | |
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