SEJ Today: Microsoft Advertising Announces Open Beta for New Automotive Ads

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Thursday, April 1, 2021

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Wednesday, March 31, 2021 Brought to you by: News, Paid Search Microsoft Advertising Announces Open Beta for New Automotive Ads By Amy Bishop Last month, a Microsoft Advertising automotive case study showcased a positive linear relationship between paid search clicks and automotive sales, with 99% statistical significance. What's more, the research cited that brands earn 2.1x more clicks with paid ads versus those relying on organic alone.  Now, they're introducing a new way for automotive advertisers to drive those clicks. Today, Microsoft Advertising is announcing an open beta for Automotive Ads, a new ad unit, in the United States and United Kingdom. For advertisers familiar with shopping ads, Automotive Ads should feel somewhat similar. Automotive Ads are feed-based product ads (similar to shopping ads), where attributes are uploaded via a feed. The ads will then be delivered for queries that are matched to the feed, such as vehicle research and purchase intent queries. Dissimilar from shopping ads, Automotive Ads won't require a merchant center, as the feed will be uploaded directly into the advertiser's Microsoft Advertising account. In addition to SERP placements, Automotive Ads are also eligible for native placements on the Microsoft Audience Network, which can be targeted through first and third-party audiences. "One feed allows you to target multiple points in the customer journey because Automotive Ads can be leveraged in both SERP and native placements. Let's say you're targeting in-market audiences and you engage a prospect with a native ad. It piques their interest so then they do a search and now they see your search ad and your Automotive Ad from the feed. "They may not have been considering this vehicle before, but after seeing your Automotive Ad on native and clicking through on search, now they are in your funnel. " Keep Reading... Search Podcast App Store Optimization – The Relationship Between ASO & SEO with Jackie Chu - Ep. 218 By Brent Csutoras How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations? Turns out plenty. In this episode, Jackie Chu of […] Read Now... Sponsored Supercharge Your Google Ads By Ampd Ampd is the ad automation toolkit that amplifies efforts and ad dollars for ecommerce companies. We offer the fastest, simplest, and most effective way to launch, manage, and maximize Google Ads – and can get you started with a $100 Google Ads credit. Get Ampd LinkedIn, News LinkedIn Users Can Add An Intro Video to Their Profile By Matt Southern LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out an all-new 'Creator' mode. Read Now... SEO Get to Know the Google Knowledge Graph & How it Works By Dixon Jones You need to understand how to influence topics in the Knowledge Graph if you want to help Google understanding your content. Here's how. Read Now... Sponsored Is It Time to Switch to a New SEO Tool? By SEOmonitor Not getting the data you need from your SEO tool? It's time to start prospecting for a new SEO software in your agency's tool stack. Read More Digital Advertising, Facebook Aggregated Event Measurement in Facebook: What You Need to Know By Sean Johnston Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare. Read Now... Content Marketing, SEO How to Use Categorical Keyword Research to Plan Your Content Strategy By Paul Schmidt Learn how to mine your and competitor's categorized keyword research to identify and prioritize content marketing efforts. Read Now... Local Search, News Google Enhances Business Profiles For Stores With Delivery & Pickup By Matt Southern Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup. Read Now... Paid Search, SEJ Network Lead Generation Ads: A How-To (& Why) [Podcast] By Katie Gaisser In this month's episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count. Read Now... News, Tools Why Spelling Mistakes In Google Searches Are Actually A Good Thing By Rebekah Dunne Accidental typos and guestimated spellings actually train Google's spelling algorithm. Find out how. Read Now... Ebook How to Advertise on Facebook: A Beginner's Guide Download Now... Digital Marketing Job of the Day Senior SEO Content Copywriter CyberCoders,   New York, NY, USA, Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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