 News, Paid Search By Amy Bishop Today Google released their 10th annual Ads Safety Report, which is designed to prevent the malicious use of Google's ads platforms including those that misrepresent, mislead, or threaten the safety of users. Their initial report, in 2011, lead to the blocking of over 130 million ads. In 2020, thanks to 10 years of efforts to clean up the ad space, 3.1 billion ads were blocked or removed. Of the 3.1 billion ads blocked in 2020, more than 867 million ads were blocked for attempting to evade detection systems and an additional 101 million ads were blocked for breaking misrepresentation policies. Google's analysis helps uncover ordinary-looking accounts that are creating harmful experiences to then filter them out while also creating policies backed by the automation of review signals to help prevent similar instances in the future. | |
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SEO, Tools By Corey Morris | | Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them. | |
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Sponsored By ImpactHero Content efficiency is measured in a variety of ways depending on your marketing goals and the funnel stage. We offer you a quick guide on how to find and improve the top performing copies on your website based on the traffic sources and customer journey analysis. | |
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News, Paid Search By Amy Bishop | | Google's Ginny Marvin answers questions about the decision not to build alternate identifiers to replace third-party cookies. Find out what it means for advertisers. | |
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| | Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here. | |
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Sponsored By Semrush Share of voice is an essential metric for tracking SEO performance. Discover how to gauge your brand's prominence in more than one city with Semrush. | |
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Facebook, Paid Search By Tim Jensen | | Your competitors' social advertising strategies provide insight for your own campaigns. Here's how to use Facebook Ads Library to get a leg up. | |
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News, SEO By Matt Southern | | Google's John Mueller says there might be a site quality issue if copied content is consistently ranking above the original source. | |
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News, WordPress By Roger Montti | | Authenticated Remote Code Execution Vulnerability Discovered in WP Super Cache. Although low severity it's recommended all users update now. | |
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Marketing Analytics, News By Matt Southern | | Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay. | |
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Careers & Education, SEO By Tony Wright | | Know-how is not enough in digital marketing. Meet your SEO goals by nurturing positive working relationships with other departments and decision-makers. | |
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