SEO
By Bill Slawski
I've been looking at sources of information that discuss the intent behind searches for many years now.I keep an eye out for patents from the search engines, and what search engineers have been saying about patents, as well.
So when a newly granted patent from Google is named "Predicting intent of a search for a particular context," the authors of the patent have captured my attention. This is a patent granted in February of 2021.
My interest in these search intent-based patents has led me to write posts such as A Well-Formed Query Helps Search Engines Understand User Intent in the Query and Why Do People Google Google? Understanding User Data to Measure Searcher Intent.
This has also been the subject of presentations I've seen at search conferences, with the presenters of those sessions insisting that an SEO professional should look at the SERPs that desired keywords take them to
These speakers recommend that you look at the intent behind pages for those chosen keywords to get an idea of how other people have been optimizing pages ranking for certain keywords.
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