 SEO By Chuck Price There is a lot of misinformation FUD (fear, uncertainty & doubt) surrounding Google penalties. The most common is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda are not actually penalties; they are algorithms. Algorithms rely on a set of rules and calculations to automatically deliver the desired outcome. In the case of Panda & Penguin, the end game for Google is to demote websites in the search results that don't meet their quality standards, as defined by their Webmaster Guidelines. Google also employs an army of human reviewers to manually review and flag websites. Despite their best efforts, there are still many websites that slide through the algorithms but don't meet Google's quality standards. | |
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Digital Experience, News By Rebekah Dunne | | A recent survey of over 200 senior European marketers highlights the reasons behind a spike in creativity within in-house teams. | |
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Sponsored By Ampd Ampd is the ad automation toolkit that amplifies efforts and ad dollars for ecommerce companies. We offer the fastest, simplest, and most effective way to launch, manage, and maximize Google Ads – and can get you started with a $100 Google Ads credit. | |
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Facebook, Paid Search By Amy Bishop | | Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS). | |
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News, SEO By Roger Montti | | Google's Gary Illyes says that industry standards on title tag lengths are externally created and not Google recommendations. | |
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Sponsored By ImpactHero Find the top-performing content on your website with ImpactHero!Content efficiency is measured in a variety of ways depending on your marketing goals and the funnel stage. We offer you a quick guide on how to find and improve the top performing copies on your website based on the traffic sources and customer journey analysis. | |
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News, SEO By Matt Southern | | Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth. | |
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News, SEO By Matt Southern | | Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance. | |
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| | Law firms benefit from an optimized site that generates website traffic and attracts new clients online. Learn the fundamentals of Law Firm SEO here. | |
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| | SEO expertise requires time, commitment, and experience. Do you have the drive to learn? Here are 21 things you need to know. | |
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News, SEO By Matt Southern | | Google's John Mueller says the search engine's recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads. | |
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