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SEJ Today: 10 Top Amazon Listing Optimization Mistakes & Hidden Opportunities

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Monday, March 15, 2021

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Digital Experience, SEO

10 Top Amazon Listing Optimization Mistakes & Hidden Opportunities

By Robyn Johnson

When it comes to optimizing your Amazon listings, many tactics are shared with the SEO you do for Google, Bing, and other major search engines.

However, Amazon is unique in the way that it structures data within the marketplace.

In this article, you'll find the common mistakes and hidden opportunities available for ranking and optimizing on the Amazon marketplace.

Optimizing on Amazon comes down to attention to detail. Little things can help your conversion rate and ranking, thus giving you a leg up on your competition.

It's important to look at every aspect of your listing and never undervalue any section, as they are all important and add to your listing's performance.

Improve your click-through rates and user experience by steering clear of these common SEO errors that impede your ability to rank.

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BETA Job Posting Structured Data offers opportunity to be first to rank in Google's updated Job Posting Search Experience

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Digital Marketing Job of the Day

SEO Technical Specialist

Pivotal Solutions, Inc.,   New York, NY, USA, Salary: $60K/year-$80K/year




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