Tuesday, February 16, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | | | Monday, February 15, 2021 | | |  News, Twitter By Matt Southern Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription. A report from Bloomberg states the motivation behind adding subscription-based features is to ease Twitter's dependence on advertising. This is something Twitter has wanted to do for years, Bloomberg says, as a majority of the company's revenue comes from advertising. The pandemic is accelerating Twitter's plans to diversify its revenue streams, along with the realization that user growth in the US is starting to plateau. With the US being Twitter's most valuable market, the company cannot rely on growing revenue through the traditional method of adding new users. | | | News, SEO By Matt Southern | | Microsoft Bing's large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages. | | | Sponsored By ImpactHero As a content marketer, it's vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. | | | | Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. | | | Paid Search By Lisa Raehsler | | A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one. | | | Sponsored By CallRail Today's call tracking technology puts accurate marketing attribution within reach for even small businesses. In fact, call tracking has evolved into an essential foundation. How did we get here? And where will these innovative technologies be headed next? Read this report to find out. | | | Careers & Education By Paxton Gray Build a productive relationship with your marketing agency and avoid getting burned when you follow these five insider tips. | | | | | | | | | Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. | | | | | | |
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