Thursday, February 18, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Wednesday, February 17, 2021 | | |  Paid Search By Frederick Vallaeys In today's volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict. And so Google announced last week that another change is coming to keyword match types. Broad match modified keywords will cease to exist and their functionality will be absorbed into phrase match keywords. As a big advocate of using technology to keep your sanity when Google makes changes that would otherwise take up a lot of time to adapt to, I am sharing another free Google Ads script—this one to help predict the impact that Google's latest change will have on your accounts. You'll find a single account and MCC version of the script at the end of this post. | | | | Search Podcast By Brent Csutoras | | Chris Brogan and Brian Clark both join SEJ's Loren Baker on this episode to discuss the importance of building an audience, the value of an […] | | | | Sponsored By ImpactHero As a content marketer, it's vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. | | | | Content Marketing, Enterprise SEO By Kevin Rowe | | There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog. | | | | Instagram, Social Media By Greg Jarboe | | Understanding Instagram's algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels. | | | | Sponsored By SEOMonitor Struggling to create a pricing strategy that resonates with your agency business model? Find the sweet spot by analyzing cost, price, and perceived value. | | | | Link Building, Webinar By Brent Csutoras | | Join our next live webinar with PureLinq founder Kevin Rowe and learn how to boost your ecommerce and affiliate site's search visibility with link building. | | | | News, WordPress By Roger Montti | | WordPress issued a statement that pirated themes and plugins are prohibited from being distributed from the official repositories | | | | News, Tools By Rebekah Dunne | | Google accepts fine for replacing official star ratings with their own. An investigation found Google's search engine results were 'misleading'. | | | | News, YouTube By Matt Southern | | YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis. | | | | News, TikTok By Matt Southern | | TikTok's new trend report provides insight into the types of content likely to generate the most engagement in 2021. | | | | | | | |
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