Saturday, February 27, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | | | Friday, February 26, 2021 | | |  Link Building By Bibi Raven The last time I talked about outreach, I had a chicken on my head. I'm not kidding, look: It wasn't because I felt an irresistible longing for the cozy warmth of poultry coverage, but to bring home my main point: Outreach, it's how you say it. I was presenting at the Outreach Summit and aside from feeling extremely flattered, I was super nervous. | | | News, Twitter By Matt Southern | | Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content. | | | Sponsored By ImpactHero As a content marketer, it's vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. | | | Content Marketing, SEO By Kristopher Jones | | It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed. | | | Digital Experience, Paid Search By Ben Wood | | Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC. | | | News, WordPress By Roger Montti | | Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs | | | News, SEO By Matt Southern | | Will it ever be possible for Google to create an index of audio content that users can search through like web pages? | | | Facebook, News By Matt Southern | | Facebook Groups, and online communities in general, are becoming more prevalent in peoples' lives according to data from a new research study. | | | Digital Experience, Paid Search By Miranda Miller | | How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads. | | | News, Snapchat By Matt Southern | | Snapchat is now reaching over 70% of 13 to 24 year olds in the world's most lucrative digital ad markets. | | | | | | | | | Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. | | | | | | |
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