Thursday, February 11, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Wednesday, February 10, 2021 | | |  Careers & Education, News By Danny Goodwin In this new era of marketing, consumers' demand for quality content and information has grown exponentially. The connection between content and enterprise SEO has become totally holistic in nature, by necessity. As marketers focus on creating content based on expertise, authority, and trustworthiness (E-A-T), ensuring that SEO and content marketing work together seamlessly across enterprises has become critical to marketing's success. At SEJ eSummit, industry experts and leading brands shared actionable new strategies based on the latest content and enterprise SEO trends. They're cutting the learning curve so you can quickly capitalize on opportunities stemming from new types of consumer behavior and content consumption. | | | | Paid Search By Lisa Raehsler | | Which PPC ad platform is right for your business? In this post, you will learn about eight of the top PPC advertising platforms today. | | | | Sponsored By CallRail Today's call tracking technology puts accurate marketing attribution within reach for even small businesses. In fact, call tracking has evolved into an essential foundation. How did we get here? And where will these innovative technologies be headed next? Read this report to find out. | | | | Digital Advertising, Marketing Analytics By Greg Jarboe | | Who were the winners and losers in this year's Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads. | | | | Digital Experience By Kim Krause Berg | | It takes marketers with complementary SEO & UX skills to ensure website accessibility not only for search engines but for all. | | | | Careers & Education By Paxton Gray Build a productive relationship with your marketing agency and avoid getting burned when you follow these five insider tips. | | | | Enterprise SEO By Mark Traphagen | | SEO data is useful beyond marketing, at every level of the enterprise. Learn how to use keyword ranking and other SEO insights across the organization. | | | | News, SEO By Roger Montti | | John Mueller explains that in some cases the Core Web Vitals ranking signal might be calculated using noindexed web pages | | | | News, SEO By Matt Southern | | Google has 12 new types of manual action penalties which involve violations of Google News and Google Discover policies. | | | | Paid Search, Webinar By Loren Baker | | Struggling to keep up with leads from various sources? Join this webinar and learn how to ensure a strong lead follow-up, regardless of the channel. | | | | News, SEO By Danny Goodwin | | Looking to grow your legal practice? Learn how to boost your law firm's online presence and generate a steady flow of leads in this guide. | | | | | | | |
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