Wednesday, February 17, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Tuesday, February 16, 2021 | | |  Digital Experience, SEO By Tony Wright The best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts. This is as true for search engine marketing programs for lead generation sites as it is for ecommerce sites. The more leads you get from the traffic coming in, the more profitable your search engine marketing efforts will be. Many companies spend hundreds of thousands of dollars tweaking their pages to increase conversions by a couple of percentage points. And this effort is worth the price. | | | | Paid Search, Webinar By Loren Baker | | Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel. | | | | Sponsored By ImpactHero As a content marketer, it's vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. | | | | News, SEO By Matt Southern | | Google's John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics. | | | | Paid Search By Andrew Lolk | | Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively. | | | | Sponsored By Conductor New research shows that SEO jobs increased 8% last year – and doubled since 2018. Download Conductor's 2021 U.S. Digital Marketing Salary & Job Trends Guide to learn in-depth salary data, industry trends, and in-demand skills across SEO, content marketing, and PPC. | | | | Careers & Education By Paxton Gray Build a productive relationship with your marketing agency and avoid getting burned when you follow these five insider tips. | | | | Ask an SEO, Local Search By Adam Riemer | | Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO. | | | | Paid Search By Melissa Mackey | | Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score. | | | | News, SEO By Roger Montti | | Google's John Mueller answers whether there's a ranking benefit in the use of "tag" links in articles | | | | News, YouTube By Matt Southern | | YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips. | | | | News, Twitter By Matt Southern | | Twitter is reportedly looking to add a new stream of revenue by offering premium features through a monthly subscription. | | | | | | | |
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