Friday, February 12, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Thursday, February 11, 2021 | | |  Paid Search By Pauline Jakober For as long as paid search has been around (and it's been a while now!), certain stubborn PPC myths have plagued the channel. These myths lead people to approach PPC with incorrect assumptions that cause their programs and campaigns to suffer. Not to mention, it just gives PPC a bad rap. Let's dispel these myths once and for all so you can see beyond them and approach your PPC strategy with clear eyes. I saw this myth in action recently when an agency that focuses on the eldercare market asked for help with their Google Ads. | | | | | | Need to find a source for an image? Find a list of image search engines here. | | | | Sponsored By CallRail Today's call tracking technology puts accurate marketing attribution within reach for even small businesses. In fact, call tracking has evolved into an essential foundation. How did we get here? And where will these innovative technologies be headed next? Read this report to find out. | | | | Paid Search, Social Media By Susan Wenograd | | Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more. | | | | Careers & Education, Paid Search By Adam Proehl | | Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates. | | | | Careers & Education By Paxton Gray Build a productive relationship with your marketing agency and avoid getting burned when you follow these five insider tips. | | | | News, WordPress By Roger Montti | | WP Rocket redesigned site with WordPress Gutenberg and experienced remarkable performance gains. But there are a few things to watch out for | | | | News, WordPress By Roger Montti | | Bug warns publishers from leaving editing window in WordPress 5.6.1. Triggers false warning: "Changes you made may not be saved" | | | | Careers & Education, News By Danny Goodwin | | Actionable takeaways and an expert education on the latest content marketing and enterprise SEO trends from SEJ eSummit—now available on-demand. | | | | Paid Search By Lisa Raehsler | | Which PPC ad platform is right for your business? In this post, you will learn about eight of the top PPC advertising platforms today. | | | | Digital Advertising, Marketing Analytics By Greg Jarboe | | Who were the winners and losers in this year's Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads. | | | | | | | |
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