SEJ Today: How to Optimize Category Pages for Ecommerce with Informational Copy

Get the latest SEO, PPC, content marketing, and social media news delivered daily.

Thursday, January 14, 2021 Brought to you by: Digital Experience, SEO How to Optimize Category Pages for Ecommerce with Informational Copy By Kevin Rowe Category pages primarily serve a practical purpose, dividing an ecommerce store's inventory into manageable subsections so online shoppers can quickly navigate to specific products. However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website. Accomplishing this with a category page is easier said than done. The process might involve creating unique layouts and hybrid copy that marry the functions of commercial and informational pages. In this post, you'll learn how you can optimize your category pages with informational copy. Keep Reading... SEO No-Click Searches Require a New Way to Measure SEO Results By Greg Jarboe SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here. Read Now... Sponsored Get reviews, build awareness, and increase your sales! By Intellifluence From Facebook to TikTok and (almost) every popular network in between, Intellifluence features nearly 100,000 opt-in influencers ready to promote your product or service! Get FREE 1 Year Subscription Paid Search 4 Must-Try Retail PPC Strategies for 2021 By Pauline Jakober If you're a retail advertiser who hasn't been experimenting much – or if you're stuck with keyword-only targeting – now's the time to branch out. Read Now... News, SEO Google Sends Notifications of HTTP/2 Googlebot Crawling By Roger Montti Google is currently sending notification that Googlebot is crawling their sites with the new HTTP/2 protocol Read Now... Sponsored What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly By Julia McCoy Discover what makes a .STORE domain valuable for brands with online stores, plus SEO and branding tips when choosing your own ecommerce domain name. Read More News, YouTube YouTube Analytics Adds 'First 24 Hours' Metric By Matt Southern YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing. Read Now... Digital Experience, SEO How to Build SEO Into a Product By Kevin Indig Instead of making SEO an afterthought, "building SEO into the product" means developing it with SEO in mind. Here's a 5-step process you can use. Read Now... Facebook, Social Media How to Build the Perfect Facebook Ad Audience By Gary Henderson Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business. Read Now... Ebook The Biggest SEO Trends of 2021, According to 42 Experts Download Now... Digital Marketing Job of the Day Full Stack Engineer The Kenavan Group, Inc.,   Hoboken, NJ, USA, Apply Now Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. Refer Now... SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...