Saturday, January 9, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily.  Careers & Education, Enterprise SEO By Shane Vierra Today, many enterprise companies are continuing to grow their internal marketing teams by investing in hiring specialized experts. Digital marketers who specialize in search and have the unique skills to succeed as an enterprise SEO expert are increasingly in demand. In fact, there was a 10% increase in search demand for keywords related to SEO jobs in November 2020, as compared to a year earlier, according to Conductor platform data (disclosure: I work for the company). In this post, you'll learn why you should hire an in-house enterprise SEO, what type of specialist you may need, where to find the best candidates, what to look for as far as candidates go, and more. Search specialists are trusted advisors responsible for driving growth for your brand and strengthening its position within core markets. | | | | News, Paid Search By Roger Montti | | A member of the search marketing community tweeted startling allegations of a Google Ads salesperson. Danny Sullivan responded with help. | | | | Sponsored By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. | | | | News, SEJ Network By Katie Gaisser | | The Marketing O'Clock team takes a look at the new US launch of Google's Question Hub, YouTube's rise to prominence in Google News, and more! | | | | News, SEO By Roger Montti | | Can blocking visitors from countries with slow Internet connections improve Core Web Vitals Score? Google's Martin Splitt answers the question | | | | Careers & Education, News By Danny Goodwin | | Get ahead and stay ahead of your competition in 2021 with eSummit's Advanced PPC Master Class. Learn actionable PPC strategies, advanced remarketing techniques, and more. | | | | News, YouTube By Matt Southern | | YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm. | | | | Careers & Education, News By Danny Goodwin | | Learn from a leading SEO professional the best SEO strategies and master the skills and tools to beat your business goals in 2021. | | | | | | Is your website losing traffic or are your rankings plummeting? Here are 22 possible reasons why your search ranking and traffic have dropped. | | | | Careers & Education, SEO By David Harry | | Look through the list of Google patents throughout the year that passed. Here's the compilation of Search Patents of interest for 2020. | | | | | | | |
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