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SEJ Today: How to Do a Content Gap Analysis for SEO

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Monday, January 25, 2021

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Content Marketing, SEO

How to Do a Content Gap Analysis for SEO

By Alex Valencia

One of the most common questions I get regarding content marketing is "How do I know what to write about?"

Looking to SEO keyword research is one way to determine which topics to tackle on your website.

But how do you know if you are missing out on other, more lucrative opportunities?

Conducting a content gap analysis is a smart way to find the "gaps" in your content.

This will help you come up with strategic content ideas that will pull in more traffic, convert more customers, and provide even more value to your target audience.

Digital Experience

9 Law Firm Marketing Tactics for Business Building in 2021

By Kristopher Jones

It's time to focus more on improved digital marketing efforts for Law firms in 2021. Read about the tactics to use to stand out.

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Careers & Education, Webinar

How to Avoid Getting Burned When Working with Agencies [Webinar]

By Brent Csutoras

Learn how to build a productive relationship with your agency and the warning signs to look out for when hiring one on our next webinar.

News, SEO

Does Google Set Limits to Search Traffic?

By Roger Montti

Google's John Mueller answers if it's true that Google throttles search traffic.

News, SEO

Google's John Mueller Praises Digital PR

By Roger Montti

Is Digital PR a useful way to gain popularity and rank a website? Some say it is while others are skeptical.

Digital Marketing Job of the Day

Senior SEM / PPC AdWords / Google Ads Specialist

Didit.com,   New York, NY, USA,




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