SEJ Today: Gmail Ads Absorbing Into Discovery Campaigns

By rahmat hidayat

Wednesday, January 20, 2021

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Tuesday, January 19, 2021 Brought to you by: Paid Search Gmail Ads Absorbing Into Discovery Campaigns By Susan Wenograd Advertisers who are fans of Google's Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who have standalone Gmail campaigns in their accounts. Instead, Gmail ad targeting will solely be available as one of the places to appear in the Discovery campaign type. These ads appear in Gmail accounts, specifically in the "Promotions" or "Social" tabs. They appear in a collapsed state, with a subject line just like an email. When clicked, expandable versions have things like videos, photos, or forms. It can also take the user to the advertiser's landing page. There are currently two types of Gmail ads: single businesses ads or multi-retailer versions. The single business ads are what they sound like, with only one business featured. Keep Reading... Local Search Why Did My Google My Business Listing Get Suspended? By Sherry Bonelli Did your GMB listing get suspended? If so, you're probably wondering about the reasons why it did. Here are some reasons why. Read Now... Sponsored Elevate your SEO with quality influencers and bloggers! By Intellifluence Nearly 100,000 quality influencers and bloggers are ready to help you achieve your SEO and social media goals. Get FREE 1 Year Subscription Digital Advertising, Paid Search How Branding Supports Search Engine Marketing Success & ROI By Tony Wright It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference. Read Now... Ask an SEO Should You Use Nofollow, Sponsored, or UGC Links? By Adam Riemer Link attributes are needed for outbound links to adhere to country laws and Google guidelines. Learn when and how to use each one here. Read Now... Sponsored 15 SEO Trends for 2021 + Tips & Tools to Be on Top [REPORT] By WebCEO Download WebCEO's report to learn about all upcoming SEO trends for 2021. Plus, get tips and tools on how to take advantage of these trends and overcome your competition. Get the Report News, SEO Google Confirms a Way to Hide Internal Links By Roger Montti Google's John Mueller seems to confirm that the PRG Pattern PageRank Sculpting tactic actually works. Read Now... News, SEO Google's John Mueller Clears Confusion About Mobile-First Index By Matt Southern Google's John Mueller addresses a few technical aspects of mobile-first indexing that continue to confuse site owners. Read Now... Webinar 5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned) Register Now... Digital Marketing Job of the Day SEO SEM Specialist,SMM,marketing,website logos,flyers,Manage yoder laser concrete,   Millersburg, OH, USA, Salary: $70K/year-$120K/year Apply Now Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. Refer Now... SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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