Wednesday, January 20, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | | | Tuesday, January 19, 2021 | | |  Paid Search By Susan Wenograd Advertisers who are fans of Google's Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who have standalone Gmail campaigns in their accounts. Instead, Gmail ad targeting will solely be available as one of the places to appear in the Discovery campaign type. These ads appear in Gmail accounts, specifically in the "Promotions" or "Social" tabs. They appear in a collapsed state, with a subject line just like an email. When clicked, expandable versions have things like videos, photos, or forms. It can also take the user to the advertiser's landing page. There are currently two types of Gmail ads: single businesses ads or multi-retailer versions. The single business ads are what they sound like, with only one business featured. | | | Local Search By Sherry Bonelli | | Did your GMB listing get suspended? If so, you're probably wondering about the reasons why it did. Here are some reasons why. | | | Sponsored By Intellifluence Nearly 100,000 quality influencers and bloggers are ready to help you achieve your SEO and social media goals. | | | Digital Advertising, Paid Search By Tony Wright | | It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference. | | | Ask an SEO By Adam Riemer | | Link attributes are needed for outbound links to adhere to country laws and Google guidelines. Learn when and how to use each one here. | | | Sponsored By WebCEO Download WebCEO's report to learn about all upcoming SEO trends for 2021. Plus, get tips and tools on how to take advantage of these trends and overcome your competition. | | | News, SEO By Roger Montti | | Google's John Mueller seems to confirm that the PRG Pattern PageRank Sculpting tactic actually works. | | | News, SEO By Matt Southern | | Google's John Mueller addresses a few technical aspects of mobile-first indexing that continue to confuse site owners. | | | | | | | | | Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. | | | | | | |
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