Thursday, January 7, 2021
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Wednesday, January 6, 2021 | | |  Content Marketing, SEO By Mark Traphagen As SEO priorities have shifted over the years from a focus on keywords to a more content-centric approach, the popularity of the topic of user search intent has risen correspondingly — and rightfully so. Today, most SEO professionals agree that content constructed for particular user intents is not only more useful for visitors; it is more likely to rank in search engines when it counts the most. Search engines (Google, in particular) have invested a great deal in sniffing out user intent for any particular query, having realized that users are more satisfied when content not only matches a keyword but addresses the intention of their search. For example, better intent matching is an element of Google's BERT project (the natural language processing AI engine that discerns the intent of a search query). With BERT now affecting nearly 100% of search queries, it's time for a deeper dive on the topic of user search intent. | | | | | | Learn how Google's Knowledge Graph works, how Knowledge Panels are generated, how to get in or request edits, and how it impacts SEO. | | | | Sponsored By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. | | | | International Search, SEO By Thomas Bogh | | To succeed in international SEO you need to have the right strategy. Here's the guidance you need for successful international SEO execution in 2021. | | | | Tools By Ilya Cherepakhin | | Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers. | | | | News, SEO By Roger Montti | | Google's John Mueller answers a question about what the Search Console URL Removals Tool does | | | | | | A Harvard Business School research paper exposes a relationship between prices and ratings and effect on business reputation. | | | | News, Web Development By Matt Southern | | Over 80,000 .EU domains owned by UK citizens are suspended due to new regulations imposed as a result of Brexit. | | | | News, SEJ Network By Katie Gaisser | | The Marketing O'Clock team dives into Google's plans for passage-based ranking, TikTok and Instagram Reel's entrance into Google Discover, and more! | | | | Enterprise SEO, Marketing Analytics By Lemuel Park | | How can enterprise SEO contribute to organizations in 2021? Read about the essential role enterprise SEO professionals can take on this year. | | | | | | | |
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