SEJ Today: 9 Factors to Consider in Hiring a Search Agency

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Thursday, January 21, 2021

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Wednesday, January 20, 2021 Brought to you by: Careers & Education, SEO 9 Factors to Consider in Hiring a Search Agency By Corey Morris Hiring a search agency is a complicated decision and a major commitment. Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and consultants. Buzzwords like "full-service" or "specialists" are common on websites, in pitches, and out in the wild. The fact that we now have so many agencies, consultants, and practitioners who have been doing SEO and PPC work for decades – plus the relatively low barrier to entry for new agencies, consultants, and freelancers – means there is great variety in viable providers. What should you be looking for in your choice of search agency? Keep Reading... YouTube Are Super Bowl Ads Worth the Money or is YouTube an Alternative? By Greg Jarboe Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative. Read Now... Sponsored Elevate your SEO with quality influencers and bloggers! By Intellifluence Nearly 100,000 quality influencers and bloggers are ready to help you achieve your SEO and social media goals. Get FREE 1 Year Subscription Careers & Education, Webinar 5 Secrets to Getting the Most Out of Agencies [Webinar] By Brent Csutoras Learn how to build a productive relationship with your agency and the warning signs to look out for when hiring one on our next webinar. Read Now... Paid Search Gmail Ads Absorbing Into Discovery Campaigns By Susan Wenograd Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option. Read Now... Sponsored The Global PPC Click Fraud Report 2020-21 By PPC Protect Discover the most critical industry changes on PPC click fraud and learn the tools to help combat this challenging threat. Read More Local Search Why Did My Google My Business Listing Get Suspended? By Sherry Bonelli Did your GMB listing get suspended? If so, you're probably wondering about the reasons why it did. Here are some reasons why. Read Now... Digital Advertising, Paid Search How Branding Supports Search Engine Marketing Success & ROI By Tony Wright It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference. Read Now... Ebook SEO for Beginners: An Introduction to SEO Basics Download Now... Digital Marketing Job of the Day Senior Manager, Demand Generation WITHIN,   New York, NY, USA, Apply Now Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. Refer Now... SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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