 SEO By Loren Baker Websites exist to be visited, but visits can mean different things for different sites. For media sites, for example, traffic can be a source of income from advertisements. For ecommerce retailers, traffic translates to direct sales. Some sites might not be selling anything, or they might be selling a brand where just having eyeballs on your content is enough to count as a win. No matter what your site is about, traffic = customers. And in search engine terms, ranking = traffic = customers. | |
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Careers & Education, News By Danny Goodwin | | Learn from a leading SEO professional the best SEO strategies and master the skills and tools to beat your business goals in 2021. | |
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Sponsored By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. | |
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Careers & Education, SEO By David Harry | | Look through the list of Google patents throughout the year that passed. Here's the compilation of Search Patents of interest for 2020. | |
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Content Marketing, Link Building By Tom McLoughlin | | Partnership marketing is an overlooked but tested marketing approach. Learn more about it, its benefits, and how to get the most out of it here. | |
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News, SEO By Roger Montti | | Google's new SMITH algorithm understands long-form content better than BERT | |
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Facebook, News By Matt Southern | | Facebook is rolling out a redesigned layout for Pages along with new features to help foster community building and achieve business objectives. | |
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| Learn how Google's Knowledge Graph works, how Knowledge Panels are generated, how to get in or request edits, and how it impacts SEO. | |
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Content Marketing, SEO By Mark Traphagen | | SEO may benefit from looking beyond traditional user intent. Read about what micro intentions are and how they can help increase traffic and site revenue. | |
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International Search, SEO By Thomas Bogh | | To succeed in international SEO you need to have the right strategy. Here's the guidance you need for successful international SEO execution in 2021. | |
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