SEJ Today: 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

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Friday, January 15, 2021 Brought to you by: Careers & Education 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 By Miranda Miller With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is that we tend to be curious. We geek out over new tools. We love to experiment, try new things, and constantly push the limits. Importantly, we like to stay current with what other digital marketers – generalists as well as specialists in SEO, PPC, and content marketing – are experimenting with and learning, too. Keep Reading... News, TikTok TikTok Beats Facebook in Time Spent Per User By Matt Southern For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage. Read Now... Sponsored Get reviews, build awareness, and increase your sales! By Intellifluence From Facebook to TikTok and (almost) every popular network in between, Intellifluence features nearly 100,000 opt-in influencers ready to promote your product or service! Get FREE 1 Year Subscription News, SEJ Network Identity Verification Rolls out in Google Ads & This Week's Digital Marketing News [Podcast] By Katie Gaisser The Marketing O'Clock team talks about identity verification for Google Ads, what data publishers see with Google News reporting on Google Search Console, and more! Read Now... Digital Experience, Marketing Analytics You've Got Time! Build Your 2021 Marketing Strategy Now By Danielle Bilbruck If you kissed 2020 goodbye without a solid marketing strategy for 2021, don't panic. You still have time to create one. Here's how. Read Now... LinkedIn, News Add Links to LinkedIn Stories With New Swipe-Up Feature By Matt Southern LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature. Read Now... LinkedIn, News LinkedIn: Top 15 In-Demand Jobs in 2021 By Matt Southern LinkedIn data revels the top 15 in-demand jobs in 2021 and the most important skills needed for each position. Read Now... Digital Experience, SEO How to Optimize Category Pages for Ecommerce with Informational Copy By Kevin Rowe Category pages make the online shopping experience easier for users. Here's what you need to know and how to optimize your informational copy for them. Read Now... SEO No-Click Searches Require a New Way to Measure SEO Results By Greg Jarboe SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here. Read Now... Podcast Identity Verification Rolls out in Google Ads & This Week's Digital Marketing News Listen Now... Digital Marketing Job of the Day Search Engine Optimization Manager MongoDB,   New York, NY, USA, Apply Now Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. Refer Now... SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...