SEJ Today: What Search Marketers Need to Know About Criteo’s Retail Media Platform

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Thursday, December 24, 2020

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Wednesday, December 23, 2020 Brought to you by: Digital Advertising, Tools What Search Marketers Need to Know About Criteo's Retail Media Platform By Elizabeth Marsten If you've been in the paid search industry for a few years, then you've probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a company called Hooklogic. Hooklogic had built a business by aggregating inventory across many retailers and enabling brands to bid on that inventory on a CPC basis. In addition, you may also know that Criteo acquired a company called Storetail in 2018, to help retailers offer new creative formats and targeting options. But what you might have missed is the announcement of Criteo's new Retail Media platform. Keep Reading... Careers & Education, News Learn Actionable Content Strategies That Convert at SEJ eSummit By Danny Goodwin At SEJ eSummit, you'll learn how to build new content strategies that convert to sales, plus actionable advice from the leading content marketing pros. Read Now... Sponsored Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. Register Now SEO 3 Things You Must Know About SEO in 2021 By Andrew Dennis 2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind. Read Now... Sponsored You Can't Predict Your SEO Clients' Future – But You Can Estimate It! By SEOMonitor Help your SEO clients navigate uncertainty and establish a reliable benchmark for their current business status with this effective forecasting approach. Read More Ebook The Biggest SEO Trends of 2021, According to 42 Experts Download Now... Digital Marketing Job of the Day ECommerce Marketing Indian Creations Corp,   Livingston, NJ, USA, Apply Now Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it's published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. Refer Now... SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2020 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe...

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