Thursday, December 17, 2020
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Wednesday, December 16, 2020 | | |  News, SEO By Matt Southern Paywall structured data markup doesn't need to be visible to users, but it does need to be visible to web crawlers, says Google's John Mueller. The topic of paywall markup is discussed during the Google Search Central SEO office-hours stream held on December 11 where a question was asked about the proper way to test it. Mueller goes above and beyond the scope of the question to provide additional guidance on implementing paywall markup correctly. As more publishers put content behind a paywall in order earn residual income from their work, it's important to know how to use it in a way that's compatible with Googlebot. It also helps to use it in a way that doesn't negatively impact the users experience. Mueller's advice covers all these aspects of paywall markup. Here's what he has to say on the subject. | | | | Careers & Education, SEO By Corey Morris | | The reasons why SEO doesn't work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here. | | | | Sponsored By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. | | | | Content Marketing, SEO By Greg Jarboe | | What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021. | | | | | | It's your job to understand how to identify and solve disruptions and changes in user search behavior. Here's how trend analysis can help your SEO. | | | | Sponsored By SEOMonitor With these strategies, your independent agency can successfully compete with other industry players to win big brands and Fortune 500 clients. | | | | News, SEO By Roger Montti | | Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates. | | | | News, Tools By Matt Southern | | Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain. | | | | News, SEO By Matt Southern | | Google's John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it's a common practice that's not against webmaster guidelines. | | | | Ask an SEO By Adam Riemer | | What should you do when the traffic you're attracting to your local business isn't really relevant? Here's what you should look into and consider. | | | | Careers & Education, News By Danny Goodwin | | Take your PPC campaigns to the next level. Drive more leads and maximize revenue with eSummit's 7 PPC and Social Sessions & Master Class. | | | | | | | |
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