Tuesday, December 29, 2020
Get the latest SEO, PPC, content marketing, and social media news delivered daily. | |  | | | | Monday, December 28, 2020 | | |  Instagram, Social Media By Brittany Berger For a long time, Instagram stumped marketers for companies that didn't have a brand that easily translated into visual imagery. If you didn't have a physical product or appealing aesthetics, it was easy to feel like the platform wasn't one your brand needed to worry about. But it's becoming increasingly difficult to ignore Instagram in your social media strategy. Luckily, it's also becoming increasingly easy to create content for the platform, even if your brand isn't one you'd suspect to thrive on such a visual app. Because it's no longer just a platform for pictures, it's increasingly where people go for almost everything, even news. Between the latest features added to the platform and the user trends they've enabled, it's never been easier to come up with an Instagram marketing strategy for a "non-visual" brand. | | | | News, YouTube By Matt Southern | | YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted 'Trending' section. | | | | Sponsored By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. | | | | Digital Advertising, Tools By Elizabeth Marsten | | Here's everything you need to know about Criteo's Retail Media platform, what it does for sponsored products, and how to get started | | | | Careers & Education, News By Danny Goodwin | | At SEJ eSummit, you'll learn how to build new content strategies that convert to sales, plus actionable advice from the leading content marketing pros. | | | | Sponsored By SEOmonitor Looking to translate SEO results to business outcomes? Help your clients stay on top of their digital competition in the new year with SEOmonitor's forecasting tool. | | | | | | 2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind. | | | | SEO, Webinar By Brent Csutoras | | Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack. | | | | News, SEO By Roger Montti | | Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update. | | | | | | Google's recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here. | | | | News, SEJ Network By Katie Gaisser | | This week, Marketing O'Clock discusses Google's newest test to make SERPs more interactive, Google's sensitive ad topics controls, LinkedIn's recently released Product Pages, and more! | | | | | | | |
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